Filling your pipeline is more than luck

Dear Customer,

What does it cost to call one prospect? How many times must you call that prospect until the timing is right and he has a need for your product or service? Assuming that you get lucky and call him when he has a need, why should he listen to you? Wouldn’t it be great if prospects called you when they were ready to consider buying?

Lead-generation marketing efficiently touches your prospects, creating awareness, establishing credibility and you or your company as a thought-leader. Make your own luck.


Click on the graphic to learn about lead-generation marketing.

If you sell customized products & services, today your sales may be limited to your capacity to call and check in with prospects, and on lucky timing. Content, a regular process and automation can help you grow your sales pipeline. Click on the graphic to learn more about lead-generation marketing.

Thought-leadership on tough business issues

In the next few releases of the BentonsEdge Reporter, we will explore how to complement your sales efforts by keeping in touch with prospects with valuable, relevant information. Learn how to grow sales without adding sales staff. Learn how a content and communications service can keep your company top-of-mind with buyers and increase the speed and number of deals.

Information will be packaged succinctly and visually, to deliver the kernel of what we have learned and what you need to know. Please sign up to get the next issue of the BentonsEdge Reporter and receive your free visual story.

Originally published July 18, 2006, as an e-mail sent from the BentonsEdge web site. Written by Dan Davison.