Telling Your Story

Personal stories showing how your new product or service solves a problem or meets a need are a great way to lead your two-minute presentati...

After decades of training, and years of making daily life-saving decisions, doctors may have developed a self-image which does not include c...

If a drug saved 1,500 lives and millions of dollars, we would see commercials for it on TV. Doctors across the country would be demanding it...

So often we tell people what we mean when we would be better served to show them. This example is not a story per se, but an example that wo...

What happens when an engineering approach is applied to business communications? An engineering approach might call for deconstructing compl...

Professional services, legal services in particular, lend themselves to storytelling. So it is a mystery to me why most purveyors shroud wha...

Most legal services are sold on relationships. You call a lawyer because someone recommends them, or you met them. So why are most attorney’...