Think about your booth or poster presentation for a minute. Is it jam-packed with data? Now ask yourself, how many people out of ten that walk by are pausing by your display? How much time does it take to grasp your message? Does your display tell a story that people will remember? Can you use your display to engage people in conversation?
Click here to learn more, or call us at (314) 772-1185.
How well are you relating to your audience? Are you making it easy for them to see themselves working with you? If you throw data at people you are forcing them to search through information and make judgments about what may be relevant. So, for the data hounds among us, who is really telling your story; you or the viewer?
On the other hand if you show that you understand your audience by reflecting their immediate concerns in your display, they will want to talk to you. And isn’t that why you came to the show?
Click TellingYourStory.com to learn more.
Join us for "Coffee with the Experts" Wednesday, June 13th, 8:00am at the Skandalaris Center for Entrepreneurial Studies, Washington University. The panel of experts will include:
Rex Reed, Executive Director for Community Relations, the YouthBridge Association, www.youthbridgeassociation.org, addressing the structural needs of children’s charities by blending entrepreneurial thinking with the best business practices of successful social agencies
Dan Davison, Founder & CEO, BentonsEdge LLC, www.bentonsedge.com, sales and marketing for technology companies
Mary Kay Digby, Social Entrepreneurship Collaboration Coordinator, Skandalaris Center
If you would like to make a 10-minute appointment with the panel, to have some coffee and talk about your idea, contact Jane Yorker at yorker@wustl.edu or 314.935.9134. If you haven't already done so, you will be required to post a brief description of your idea to www.ideabounce.com prior to the Coffee.
Originally published June 7, 2007, as an e-mail sent from the BentonsEdge web site. Written by Dan Davison.
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