Grab Their Attention Visually

Get more click-through from your e-mail campaigns with visuals, especially illustrations. BentonsEdge helped promote an event for a software consulting company, Brown Smith Wallace Consulting.

Our custom illustrations, e-mails, and web-based lead-generation programs encouraged CIO’s and IT directors to sign up for BSW’s online software trade fair, the “Virtual Trade Fair.” Visitors can browse vendors online, talk to experts, and learn about new software and the change it brings in their companies. In fact, you can drop by the virtual event for free, TODAY, at http://www.virtualtechfair.com/.

BentonsEdge interviewed CIO’s to uncover their pain points, especially the pain implementing change within their own companies. Download the latest case-study to learn more.


BentonsEdge illustrated the pain of change, and built a visual lead-generation program around it. Download the 'change roadmap'.pdf.

Customers know that all high-end software and services require change to occur. You can tap into that fact to promote your programs. Get the 'change roadmap' and lead-generation case-study. And call me for more information at (314) 772-1185.

Craft Your Value Proposition This Friday!

Come work with me for free this Friday, April 27, 2007, at Washington University. I will be working with managers and innovators like you during the Innovators and Entrepreneurs Workshop from 2:30 to 3:45 at the Skandalaris Center for Entrepreneurial Studies. For more information, see the Washington University Skandalaris Center web site. I am looking forward to seeing you there!

Please sign up to get the next issue of the BentonsEdge Reporter and receive your free visual story.

Originally published April 26, 2007, as an e-mail sent from the BentonsEdge web site. Written by Dan Davison.