So you have a web site, but is anyone finding it?

One way that business people find goods and services is to search the web. It’s up to you to optimize your site to make it easy for search engines to serve up your site when prospects go searching.

Think you can get people to contact you by just writing about your new technology, great ideas, or by giving away white papers? If what you do is new, what makes you think prospects are searching for it? Rather, consider what prospects are thinking, and typing, when they are in a frame of mind to care about what you offer. You need a strategy. Otherwise, your site will become just one more dark corner on the Internet.


Click here to get more information about search engine optimization as part of a lead-generation program.

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Search engine optimization is part of a managed lead-generation program.

Getting noticed on the web takes know-how, and work. The fifty-cent term for it is Search Engine Optimization, or SEO. Your competitors may not be using SEO, which presents you with an opportunity for competitive advantage. This article is first in a series to help your site be found before competitors’, the first step if your web site is going to generate sales leads.

You need execution. Structuring pages and documents correctly, eliminating common mistakes and getting links on related sites is all part of a managed lead-generation program that includes search engine optimization.

Originally published October 17, 2006, as an e-mail sent from the BentonsEdge web site. Written by Dan Davison.