Clueless About Capital?

So you are going to ask family, friends and interested investors to invest in your company. What will they want to know? How should you prepare? What should you tell them? How will you gain their trust? How long will all this take?

You are competing for funds with teams that know the ropes. In the coming issue of the BentonsEdge Reporter, we will explore how to get ready for investment. Clueless about capital? Click to sign up for the BentonsEdge Reporter and receive a one-page visual story on raising capital. It shows what you need—in the order that you need it—according to early-stage CEO’s, investors, operating executives, attorneys and financial consultants interviewed by BentonsEdge. If you are an investor, use the one-pager as a resource with your prospects.

Click to sign up for the BentonsEdge Reporter

In future issues of the BentonsEdge Reporter we will explore other concepts related to product launch and growth:

• How to get buy-in: Getting people and teams to work toward your goals
• Lead-generation: How to get people to call you already interested in what you are selling. Use the right mix of marketing process and sales talent.
• Value Proposition: How to test your ideas in the marketplace efficiently, and develop your most promising market-entry strategy.
• Selling a new product or service in a conservative industry. To some people your value is crystal clear. But not enough people are buying your product. How do you break in to the market?

Thought-leadership on tough business issues

One client said it best, “you guys specialize in tough cases.” In the months that follow we will share with you--our friends and partners, our current and future clients--what we have learned working through tough business issues related to start-up, market validation, buy-in, product launch and business growth.

Information will be packaged succinctly and visually when possible, to deliver the kernel of what we learned and what you need to know.

Please sign up to get the next issue of the BentonsEdge Reporter and receive your free visual story.

Originally published May 9, 2006, as an e-mail sent from the BentonsEdge web site. Written by Dan Davison.